Our Mission
We provide apparel with the finest high-performance fabrics, quality and workmanship in mind. We distinguishably design our clothing for fitness, fishing, sportswear and athleisure wear. Our brand is inspirational and exceptionally exclusive. There is a fashion assertion in our apparel.

Pearl White Long Sleeve
True To Size / Loose Fit / 2nd Generation Improved Technology / High Performance Fabric / 90% Polyester 10% Lycra / 4 Way Stretch Fabric / 180 gsm Knit Fabric / Super Soft Feel / Moisture Wicking / Quick Dry / Breathable / Anti Odor & Bacteria Technology / Anti-Static & Piling / UV Protective 50+ UPF / Pearl White / Process Blue & Black Logo
Fish Liar Waterproof Hats
Fish Lair Royal Blue Waterproof Hat
High Performance Dry Fit Fabric / Waterproof / 100% Polyester Nylon / 3D Embroidery / 130 gsm Non-Woven Fabric / Anti-Static & Piling / UV Protective / Color Royal Blue / Super Soft Feel / Adjustable Metal Buckle / Moisture Wicking / Quick Dry / Available Colors: 1. Olive Green, 2. Royal Blue, 3. Black
Fish Lair Black Waterproof Hat
High Performance Dry Fit Fabric / Waterproof / 100% Polyester Nylon / 3D Embroidery / 130 gsm Non-Woven Fabric / Anti-Static & Piling / UV Protective / Color Black / Super Soft Feel / Adjustable Metal Buckle / Moisture Wicking / Quick Dry / Available Colors: 1. Olive Green, 2. Royal Blue, 3. Black
Fish Lair Olive Waterproof Hat
High Performance Dry Fit Fabric / Waterproof / 100% Polyester Nylon / 3D Embroidery / 130 gsm Non-Woven Fabric / Anti-Static & Piling / UV Protective / Color Olive Green / Super Soft Feel / Adjustable Metal Buckle / Moisture Wicking / Quick Dry / Available Colors: 1. Olive Green, 2. Royal Blue, 3. Black
Fish Lair floating shark key chain. 2D Flat Logo. White with Process Blue Pantone. Material EVA. EVA foam, short for (ethylene-vinyl acetate) is a versatile, lightweight, and flexible material used in various applications, known for its water and moisture resistance due to its closed-cell structure. Shark Key Chain Logo is approximately 3.25" W x 2.8" L x .25" D.
One Free key chain with a minimum $55.00 purchase.
"THE KEY TO FISHING"
This beautiful white vinyl decal sticker is approximately 7 inches in width & 3.5 inches in height, UV resistant, weather resistant and scratch resistant. Comes with a 1-5 step application instruction card. Use it on your boat, auto, surfboard, home, RV, etc.
One Free Sticker with a minimum $110.00 purchase.
"DISPLAY THE FISH"