We provide apparel with the finest high-performance fabrics, quality and workmanship in mind. We distinguishably design our clothing for fitness, fishing, sportswear and athleisure wear. Our brands and logos are fashionable, inspirational and exceptionally exclusive. There is a fashion assertion in our apparel.

Our Motto

"When there is no path, we will carve the trail and lead with courage and inspirational fortitude for all those to come. Encouragement, support and faith without rules and guidelines, have no limits. Believe beyond boundaries. Believe in others. Believe in yourself."

Core Values

  • Quality
  • Workmanship
  • Exceptional
  • Inspirational

About Us

Based out of South Florida, SURRENDER NOT LLC is an online apparel retailer established in 2016 with multiple brands artistically designed with a priority to fashion for fitness, fishing and sports enthusiast. Athleisure is the focal fashion clothing concept with a design emphasis on using the finest blends in high-performance fabrics. Pima is our cotton fabric of choice, (collection coming soon).

Athleisure, is a trend in fashion, in which clothing designed for workouts and athletic activities, is worn in other settings, such as the workplace, at school, or at other casual or social occasions.

The Brand

FISH LAIR ®

“Secret secluded spots known as fishing holes are attainable to those who are loyally dedicated and committed to finding them. This entails unraveling nature’s mysteries of perfecting and predicting when to be at a specific place and time. Accomplish this and the angler has mastered the carrot and the stick." JHG

"Give a man a fish, you feed him for the day. Teach a man to fish, and you feed him for a lifetime." Someone

The core values essence is mortared into quality and workmanship to distinguishably design exclusive styles with the brands and logos that are fashionable, inspirational and exceptional.